Thursday, March 29, 2012

Hidden Persuasion

Growing up in the bay area I've come to realize how many advertisements there are around every city and how exposed I am to each individual one. I believe that some of the advertisements I see have an effect on my everyday life such as what I eat, where I shop and some of my interests. I believe that advertisements subliminally brainwash me into supporting their products by just getting their commercial or image emblazoned in my head from seeing it so much. For example if I hear a song on the radio enough it will continually play over and over in my head until I eventually start to hum the song. After that, the song will tend to grow on me until I realize that I actually like the song. That same concept applies to me with commercial advertisement.

 Humorous advertisements like funny commercials tend to grab my attention the quickest because I love humor. I'll know the product not by what it is, but by the hilarious commercial that I had recently watched. Another attention grabber is if the advertisement discusses money then it has my full attention but only for so long until I establish if it could potentially be lucrative and beneficial to me. If an advertisements has beautiful women or celebrities that I respect and admire I will be more likely to pay attention to it. Informative advertisements seem to catch my attention quite often because I am always trying to further my knowledge, so any new information that I am ignorant to, I listen to and take in. I tend to ignore flyers because of so many I have received over the years and they don't seem very promising. I often ignore radio advertisements also because it doesn't visually catch my attention and I am not exposed to radio advertisements as often, usually only when I am in a car. Advertisements are a huge parts of today society and I feel will continue to grow and have an affect on people in today's times whether they notice or not.

3 comments:

  1. I really enjoyed your blog entry, I can relate to your point of view on advertisements that interest you and those that do not so easily catch your attention. Humor is the best way (in my opinion) to draw in an audiences attention, even beautiful women I find myself more interested in then I do commercials with men. Radio advertising is a lost cost in my opinion, because whenever I do hear one I either turn the station or turn down the radio so I can't hear it anymore. Its off putting and irritating. Anyways, I enjoyed this entry and look forward to reading more!

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    1. Thanks Briana, I agree humorous advertisements are the most appealing to me, only because I am a big goofball myself and I love to laugh. The funnier commercials I can relate to more and leave a more everlasting impression. Radio advertisements also irritate me and I agree are lost causes and shouldn't exist in my opinion. Thanks for the feedback.

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  2. Great Blog entry Glen. I'm with you 100% on the flyers and radio advertisements because they tend to waste paper and voice but never seem to deliver. Even though we ignore advertisements, there's no running away from it because we live in a world of ads. I can't wait to see more post like this from you.

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